Comments on: Focus On the Family’s Familiar New Logo

By: TJ McFisty

TJ McFisty — Fri, 02 May 2008 19:17:08 +0000

Well, of course, let’s not forget that the child in the logo is white. Much like the “No White Male-ish Child Left Behind” logo.

Actually, I know the very good reason (cheaper print costs) for the absence of ink which is all that it is, but I always have to get that razz in there cuz if I’d created such a logo I’d get called on it.

By: Rob

Rob — Fri, 02 May 2008 17:55:28 +0000

Interesting that the hands/arms holding onto the child are not specific in gender.

By: Erica B.

Erica B. — Fri, 02 May 2008 12:59:20 +0000

The family focused on in their new logo is a small child. A small child holding two disconnected arms over its head in gory triumph….

OK, I realize that’s not how it’s intended — but a family is supposed to include all its parts. Shouldn’t the parents be fully in the picture?

But of course, they’re not really interested in families… just insulting gay people.

By: Daniel Gonzales

Daniel Gonzales — Thu, 01 May 2008 18:35:38 +0000

The old logo always looked like it belonged on a bottle of root-beer.