“It is not our goal in this campaign to attack the homosexual lifestyle or to convince gays and lesbians that their behavior is wrong — the less we refer to homosexuality, the better,” one of the ward training documents said. “We are pro-marriage, not anti-gay.”

This is simply stunning. Why did we hide actual gay people in our campaign? The Yes campaign knew that being perceived as anti-gay was a weakness, and we never exploited that. Let’s hope we’re learning from our mistakes.