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Box Turtle BulletinNews, analysis and fact-checking of anti-gay rhetoric
“Now you must raise your children up in a world where that union of man and box turtle is on the same legal footing as man and wife…”
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Posts for December, 2008

AFA Steamed Over Campbell Soup Ad

Jim Burroway

December 26th, 2008

The Campbell Soup Company is running an ad in the Advocate featuring a child with two mommies. The ads for Swanson’s broth ran in the December 2008 and January 2009 issues. This has the American Family Association boiling:

Campbell Soup Company has openly begun helping homosexual activists push their agenda. Not only did the ads cost Campbell’s a chunk of money, but they also sent a message that homosexual parents constitute a family and are worthy of support. They also gave their approval to the entire homosexual agenda.

They appear particularly upset that the ads featured a homosexual family:

“Not only did the ads cost Campbell’s a chunk of money,” writes AFA Chairman Donald Wildmon in an email alert, “but they also sent a message that homosexual parents constitute a family and are worthy of support.”

They are a family. What other term would Wildmon propose we use to describe two parents and a son? A pack maybe?

Wildmon is calling on his followers to call Campbell soup to complain. This is typically the first step to one of his boycotts. Campbell appears to be pretty resolute though:

A spokesperson for Campbell’s, however, explained that the advertisements are simply an attempt to reach a wide audience. “Campbell’s has been in business since 1869,” spokesperson Anthony Sanzio told WND. “For more than century people from all walks of life have enjoyed our products. We will continue to try to appeal to all people in ways that are meaningful and relevant to them.”