Posts Tagged As: Joseph Leyendecker

Wishing you happiness in the New Year

Timothy Kincaid

December 31st, 2011

Happy New Year from Box Turtle Bulletin

(In 1908, J.C. Leyendecker painted his first Baby New Year for Saturday Evening Post. Baby New Year grew and lost wings over the years, in 1912 was a baby girl (to celebrate suffrage), gained a top hat in ’33 (seen above), and even wore a gas mask in 1940. The iconic image of a toddler in a top hat and sash, ubiquitous this time of year, is based on the image crafted and popularized by Leyendecker.)

Happy All-Veterans Day

Timothy Kincaid

November 11th, 2011


There is a specialness that happens when an worthy event becomes even more so, when an asterisk marring an otherwise admirable effort is removed.

So today is a very special Veterans Day. It is the day we honor all Veterans who fought for the interests of our nation without discounting any because of their race or gender or orientation. Perhaps gender identity will also some day be dropped from consideration, and we will be even prouder. But on this, the first Veterans Day after the termination of more than 200 years of restriction and exclusion, I am a bit prouder and a bit more appreciative of those who don a uniform and stand between me and those who wish me harm.

(Recruitment poster was by JC Leyendecker, a Saturday Evening Post illustrator who gave us such iconic images as the New Year’s Baby and Santa Claus (as currently dressed). He also had other patrons, including several branches of the US Military. Leyendecker is known for his idolization of the male form – often in ways that would be considered too suggestive today. His most famous advertising campaign was his creation of The Arrow Collar Man, based on his long-term companion, Charles Beach.)

Happy Memorial Weekend

Timothy Kincaid

May 27th, 2011

I imagine that the above illustration was intended to be seen as a commentary about the introduction of much needed American soldiers in World War I. But with Leyendeker, there’s always a subtext.

(But if you want to really see homoerotic, check out the January 1919 cover painted by Norman Rockwell, Mr. Straight Middle America, himself. Good heavens, give that story two more minutes and it would have a NSFW rating.)

Happy Memorial Day.

Merry Christmas – 2010

Timothy Kincaid

December 24th, 2010

Happy Thanksgiving

Timothy Kincaid

November 24th, 2010

    

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