metroPCS Sponsors Murder Music

Timothy Kincaid

March 10th, 2008

metropcs.jpgOn Saturday an event took place in Tampa featuring Beenie Man, an artist known for lyrics that advocate murdering gay men and women. We contacted Anheiser-Busch to ask about their sponsorship of the event. Anheiser-Busch has acknowledged our concern and is in the process of investigating.

Another sponsor, metroPCS, has not given us the courtesy of indicating that they had received our complaint, much less given us any sense that they are treating this seriously. Today I sent the following email to metroPCS:

To: Diane McKenna
Director of Advertising & Brand Management

Dear Ms. McKenna,

On February 4, 2008, I emailed you inquiring about metroPCS’ sponsorship of music and lyrics that endorse the murder of gay men.

Specifically, I was concerned about an event two days ago in Tampa called Wild Splash which featured Beenie Man. This artist has a long history of homophobia in his lyrics, including “I’m dreaming of a new Jamaica, come to execute all the gays” and “Hang lesbians with a long piece of rope” and “Take a bazooka and kill gay men” (in Jamaican Patois).

I have not received any response from you or metroPCS about this concern. Can you please clarify if you have any policies in place that would address linking your name and logo to music that calls for murdering gay men and women?

Thank you,

Timothy Kincaid

Bill Ware

March 12th, 2008

The guide to Air Force Writing we used at the AF Academy explained that writing should be “Clear, Concise and Direct,” and I try to keep these goals in mine in my posts.

In contrast, many internet posts are filled with excess verbiage, wander around aimlessly and when you get to the end you ask, “what was the point?”

So I read this letter with my usual low expectations.

First, a clear and concise reminder of the previous e-mail which gets directly to the point, the murder of gay men.

My attention perks up.

Then a concise description of the situation where clear examples are given.

I’m reminded of a blacksmith shaping molten steel into a sword, each stroke lands with precision in forming the point.

“…linking your name and logo to music that calls for murdering gay men and women?” the letter ends. The sharpened point is driven directly to the heart of the matter.

I tell you, I have to admire writing like this.


July 7th, 2009

Hey Tim,
I was wondering what Diane McKenna’s email was. I wanted to follow up with Diane and see what other events they sponsor as of 2009.

Timothy Kincaid

July 7th, 2009


I don’t have the email handy, but I got it from the MetroPCS website.

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