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Focus On the Family’s Familiar New Logo

Jim Burroway

May 1st, 2008

Focus On the Family has finally retired its old, tired logo in favor of this new one:


Right away, I thought that logo looked familiar:

The Heterosexual Agenda

So there you have it: more evidence of their total embrace of their sinister agenda.

See also:
The Heterosexual Agenda: Exposing the Myths



Daniel Gonzales
May 1st, 2008 | LINK

The old logo always looked like it belonged on a bottle of root-beer.

Erica B.
May 2nd, 2008 | LINK

The family focused on in their new logo is a small child. A small child holding two disconnected arms over its head in gory triumph….

OK, I realize that’s not how it’s intended — but a family is supposed to include all its parts. Shouldn’t the parents be fully in the picture?

But of course, they’re not really interested in families… just insulting gay people.

May 2nd, 2008 | LINK

Interesting that the hands/arms holding onto the child are not specific in gender.

TJ McFisty
May 2nd, 2008 | LINK

Well, of course, let’s not forget that the child in the logo is white. Much like the “No White Male-ish Child Left Behind” logo.

Actually, I know the very good reason (cheaper print costs) for the absence of ink which is all that it is, but I always have to get that razz in there cuz if I’d created such a logo I’d get called on it.

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