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Thanks, Levi’s

Timothy Kincaid

September 26th, 2008

Look down at your legs. If they have denim on them, you can thank Levi Strauss. You can also thank his family today for their commitment to equality.

Robert Haas, the great-great-grand-nephew of the founder has given $100,000 to defeat Proposition 8 and announced that he is putting the reputation and the strength of his company (and $25,000 of its cash) to the effort as well. (Forbes)

The San Francisco-based jeans maker said Thursday it will co-chair with Pacific Gas & Electric a group trying to drum up opposition to Proposition 8 in the business community.

How proud am I that I spent my college years in 501’s!

Forbes is also reporting that the influential Valley Industry and Commerce Association has voted to oppose Proposition 8.

The most eloquent argument we got from an employer is they spend so much on human resources dealing with different benefits under domestic partnership rules versus married employees

Business has come to know that bigotry and discrimination are luxuries that we can ill afford at a time of economic crisis.

Comments

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Bruce Garrett
September 26th, 2008 | LINK

How proud am I that I spent my college years in 501’s!

I still wear them. I love the look of denim and blue jeans and nothing fits as well as 501s. I’m so glad they did this.

There’s a story making the rounds today about another California business group taking a stand against prop 8…I can’t find a link to it now but it was in google news this morning. It’s so good to see so many people and businesses coming out against this thing now.

GDad
September 26th, 2008 | LINK

I have worn only Levis jeans all of my adult life. I plan to continue that policy.

Unfortunately, I no longer fit into 501s, but the fine folks at Levi’s make jeans for the larger-butted man.

GDad
September 26th, 2008 | LINK

Levi’s.

Typos stink.

cowboy
September 27th, 2008 | LINK

I have a penchant for Wranglers but I do have a couple of the button-fly 501s in my closet right now. I wish Wranglers would make a button-fly jean but I will support Levi Strauss in any way I can.

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