Box Turtle Bulletin

Pepperdine Statement on “Yes On 8” Television Ads

“George Pepperdine” — I don’t know if that’s his real name or if it’s a pseudonym in honor of Pepperdine University’s founder — left a statement from Pepperdine University in our comments section. This statement by Pepperdine University president Andrew K. Benton addresses the recent controversy over the “Yes on 8” television ads which prominently displays Pepperdine’s name.

M E M O R A N D U M

TO: University Faculty

FROM: Andrew K. Benton

RE: University Neutrality and Academic Freedom

DATE: October 14, 2008

I want to provide an update on an issue that weighs heavily on many of our minds: encouraging academic freedom while refraining from political endorsement by Pepperdine University. As most are aware, Yes on 8 ads airing on television and radio feature one of our professors. The Pepperdine name is prominently displayed in the current round of ads and many vocal supporters and opponents of Prop 8 see the opinions expressed as not only the professor’s, but Pepperdine’s as well.

Many of our professors write op-eds, books and give speeches; and they are appropriately identified with Pepperdine University. My first reaction to this series of television ads was that Pepperdine was too prominent. Many on the faculty disagreed, some agreed strongly. At the faculty conference I learned that a disclaimer would satisfy the professor and others who were involved. We offered language that was simple and clear, and while we knew the firestorm would continue in some quarters, we felt a straightforward disclaimer would allow the professor his right to speak and our right to remain outside any role of endorsement in the political fray. The next day, I learned that the professor and those promoting Proposition 8 preferred to withdraw Pepperdine’s name completely. We agreed. It was a change from a position announced just the day before, but it seemed a stronger measure and appropriate.

Just prior to running a second ad, the campaign announced to us that in their opinion it would be more effective if Pepperdine’s name was back in. They added a disclaimer, albeit so small and bare, that most do not see it. It was not the language which we had suggested. They did not ask us; they told us what they were going to do, and they did it.

Without any involvement in the campaign, Pepperdine has been lionized and vilified. We have been given credit where it is not due and blamed beyond anyone’s wildest imaginings. I, and perhaps many of you, continue to receive words of praise and condemnation from people who are either thanking us, or sharply criticizing us. Whether the writers are for or against Prop 8, I take no comfort from either position as it puts us where we don’t belong — in partisan politics.

This is a very challenging situation. We believe that the right to freedom of expression must be balanced with the fact that universities cannot endorse political candidates and propositions. We can host debates, we can educate, but we can’t endorse.

We regret when anyone supposes that we are inappropriately involved in a political issue when we are not. We will take whatever measures we deem appropriate to correct the misunderstanding. I will be writing to alumni and donors to explain the delicate nature of the balance we strike. We must not chill the right to free expression, but we must also avoid the appearance (intended or not) of political partisanship.

You can be of service to our institution by helping us clear up this confusion with those who may ask. I appreciate your understanding, your assistance and your patience.