Even though heterosexuals like to talk a blue streak about the virtues of monogamy, the Toronto-based dating service — their tagline is “Life is short. Have an affair.” — signed up a quarter-million members in the past few months. Maybe those quarter-million new members were drawn by AshleyMadison.com’s Have-an-affair-or-your-money-back guarantee.
Houston, Dallas and San Antonio are AshleyMadison.com’s fastest-growing markets. Even though the ad had been banned from national broadcast by the NFL and NBC, Houston’s KPRC elected to show it.