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Levi’s Supports Marriage Equality With Store Displays

Timothy Kincaid

May 26th, 2009

Levi Strauss and Co. is no shrinking violet when it comes to public support for equality. Levi’s was a leader in getting business organized in opposition to Proposition 8 last year. And now Levi’s is giving their support for marriage equality a higher profile. (NYT)

LEVI’S is getting in the spirit of the season by dressing its storefront mannequins in white. In Levi’s-owned stores in New York, Los Angeles, Chicago and San Francisco, that means more than just marking the passing of Memorial Day, the traditional date to begin wearing white: in 20 stores, the mannequins’ white Levi’s jeans and shirts are adorned with White Knots, a symbol of solidarity with the same-sex marriage movement.

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Ephilei
May 27th, 2009 | LINK

I pray there’s no boycott. I have plenty of jeans already.

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