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Dig In Vermonters!

Jim Burroway

September 1st, 2009

In honor of today being the day in which Vermont’s marriage equality law goes into effect, Ben & Jerry’s has temporarily changed the name of their “Chubby Hubby” flavor to “Hubby Hubby” in the Granite Green Mountain State:

“The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love – and plenty of ice cream,” Ben & Jerry’s CEO Walt Freese said in announcing the sugary switch.

The special flavor won’t be sold in stores (revising product labels takes 18 months). Instead, a special wedding-themed Ben & Jerry’s truck will hand out free “Hubby Hubby” across Vermont today, and Vermont’s six Ben & Jerry stores will sell special “Hubby Hubby” sundaes. Sweet move.

Comments

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Joe
September 1st, 2009 | LINK

You know “The Granite State” is New Hampshire, right?
Vermont is commonly known as “The Green Mountain State”.

Rebecca
September 1st, 2009 | LINK

That’s adorable! :)

Alex
September 1st, 2009 | LINK

I love it!! Christian boycott of Ben & Jerry’s in T-minus 10, 9, 8, 7…

Jim Burroway
September 1st, 2009 | LINK

Joe, no I didn’t know that. Thanks for the correction.

Regan DuCasse
September 1st, 2009 | LINK

Were it not for fear of my waistline, I’d stock my freezer for the next year with B & J’s!
I’m already addicted to their Creme Brulee flavor.

I LOVE these guys and bless them for making a very cheering and supportive gesture with their product!

Talk about showing love for marriage and family!

Christopher™
September 1st, 2009 | LINK

Hoo-boy… these will go for major bank on eBay.

Lindoro Almaviva
September 1st, 2009 | LINK

I would love to have a pint, and I am not even close to VT.

Gina9223
September 1st, 2009 | LINK

Wait a second….what? no Wifey Wifey?

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