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Box Turtle BulletinNews, analysis and fact-checking of anti-gay rhetoric
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Another New “No on 1” Ad

Timothy Kincaid

September 25th, 2009

The No on 1 Campaign has another new ad out and rather than being in response to the anti-gay campaign, this one takes the issue on directly.

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“People have a right to live how they want to live”



Richard W. Fitch
September 25th, 2009 | LINK

It still lacks the punch of “equal rights with equal responsibility”. The ad is too easy to attack with unrealistic ploys.

September 25th, 2009 | LINK

By far the best ever produced for a gay rights campaign.
Vote NO on Question 1

Richard W. Fitch, heterosexuals don’t think gay people should be on a level playing field with them so saying “equal rights with equal responsibility” will backfire. There are three main factors in anti-gay oppression; heterosexual gender beliefs, authoritarianism and social dominance. Go read “The Gender Belief System, Authoritarianism, Social Dominance Orientation, and Heterosexuals’ Attitudes Toward Lesbians and Gay Men” to learn how anti-gay oppression works.

September 25th, 2009 | LINK

This approach completely failed in CA.

Asking people to vote agaist their beliefs will not work. It is basically telling people that their beliefs are unimportant and people don’t like that.

an ad like This:

has a much better shot.

September 26th, 2009 | LINK

I think the focus should be on marriage, and specifically, what people want it to represent.
Tell the voters you want marriage to be a symbol of love, commitment and stability as a family unit.
Remind them your opponents want to reduce it to a matter of biology.

September 28th, 2009 | LINK

i want to agree with makedthoughts’ assessment of the truth and hope ad shown in the Advocate piece.

before watching it i was about to post that the maine ad is fine but it lacks emotional appeal. there’s nothing cheap or phony about making an emotional appeal – this is an emotional issue that is desperately important to us. it clearly means more to us that it ever could to the other side. so let people see that.

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