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NGLCC severs contact with McDonald’s after deteriorating relationship

Timothy Kincaid

June 15th, 2010


It seems that our observations about McDonald’s and the company’s less-than-supportive “core values” are not without confirmation. After the 2008 AFA boycott, McDonald’s relationship with the National Gay and Lesbian Chamber of Commerce has deteriorated.

Considering a string of broken promises and dismissiveness on the part of the company, the NGLCC sees the French ad as a cynical attempt by McDonald’s to capitalize on a gay-friendly market in Europe while simultaneously pandering to anti-gay attitudes in the United States. They’ve issued a letter severing contact with the burger chain and expressing their frustration:

After numerous conversations and frustratingly unfulfilled promises by Patricia Harris, Vice President and Global Diversity Officer, and Gus Viano, Director of Inclusion & Diversity, to produce and share McDonald’s plan to engage the LGBT segment, we have still seen no plan. As such, we have come to the conclusion that these individuals represent the real position that McDonald’s is not interested in doing business with the LGBT segment or engaging in any substantive dialog.

We strongly believe that McDonald’s plan to distance itself from LGBT and other diverse business segments, coupled with the release of the French TV ad, is ill advised and counter to the spirit of good business and sound ethics. We sincerely hope that McDonald’s will reconsider its position and that the company will again show its support for LGBT people, our families and our businesses — not just where it is politically expedient, but around the globe.

Comments

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Candace
June 15th, 2010 | LINK

I’ve always said that if a company gives in to a single one of the AFAs demands, there will be no end to it.

A few years ago, the AFA took on Walmart over some issue, don’t even remember what it was, and Walmart capitulated to their demand. The next step was for the AFA to look at the books Walmart sold online, and demand that every book that had the word “gay” in it be taken off their website– even though these were christian-themed books on the order of “Ministering to Gays” and similar titles. NONE of them were pro-gay. That didn’t matter to the AFA, though, they didn’t want the word “gay” used by Walmart. I do believe that was the point Walmart told the AFA to stuff it.

The AFA are nothing but domestic economic terrorists and if you give in to terrorists a single time, their demands will increase and never stop.

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