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Seattle Times to support Ref 74 with ads

Timothy Kincaid

October 18th, 2012

The Seattle Times has decided to prove the effectiveness of newspaper advertising by running ads themselves and documenting their impact. They will be spending about $75,000 each on two political campaigns: GOP gubernatorial candidate Rob McKenna and Referendum 74 in support of marriage equality.

The decision to run the ads was made by the corporate side of The Times, and was “completely separate from the journalism functions of the newspaper,” Alan Fisco, Seattle Times executive vice president, revenue and new products, said in a news release.

Fisco described the effort as a pilot project to show the power of newspaper political advertising and to attract new revenue. He said the company will analyze the effectiveness of the ad campaigns and present the results to political consultants and campaigns to try to persuade them to advertise more in the newspaper.

Comments

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iDavid
October 18th, 2012 | LINK

Washington seems to be extremely positive with marriage equality in general. Impressive.

Joseph Singer
October 18th, 2012 | LINK

You should also know that the Seattle Times (our only print newspaper) is a conservative outlet.

TampaZeke
October 19th, 2012 | LINK

I like the sentiment but I think it’s a very bad idea for a journalistic publication to make political statements outside of their editorial page. This sets a really dangerous precedent.

Lucrece
October 19th, 2012 | LINK

Rob McKenna is anti-equality, btw.

Timothy Kincaid
October 19th, 2012 | LINK

Lucrece,

McKenna said that he supports domestic partnerships and voted for Ref 71 which increased them to “everything but the name”.

However, he stated his intention to vote no on Ref 74 and the campaign had to go to court to change the language that he, as Attorney General, originally wrote for the ballot description. It contained “redefine marriage” wording, a key phrase of NOM.

Interestingly, it wasn’t just marriage supporters who disputed his language. Those who oppose equality claimed that it did not adequately inform voters of the “the legal effect” of the bill, which would “render the terms `husband’ and `wife’ as gender-neutral”.

So far, he seems to have avoided campaigning on the issue (as far as I can find) so the Times may not see the two campaigns as contradicting each other.

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