Barilla: gay customers “can go eat another brand” of pasta

Timothy Kincaid

September 26th, 2013

The Independent

Guido Barilla, whose firm has almost half the Italian pasta market and a quarter of that in the US, told Italy’s La Zanzara radio show last night: “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.

“For us the concept of the sacred family remains one of the fundamental values of the company.”

He added: “Everyone has the right to do what they want without disturbing those around them”. But then the pasta magnate upped the ante by attacking gay adoption. “I have no respect for adoption by gay families because this concerns a person who is not able to choose,” he said.

Oh, and after the obvious shocked and disgusted response, “I’m sorry if my comments on La Zanzara have created misunderstanding or polemic, or if I’ve offended anyone.”

No, no misunderstanding. It’s clear. You’re an asshat and I’ll accept your invitation to buy other brands (or, better yet, make my own pasta).


September 26th, 2013

Apparently Barilla also sells a number of other products, including Wasa crispbread. I like Wasa, but it’s now off my grocery list.


September 26th, 2013

Well, that’s fine. He doesn’t have to portray gay families in his adverts if he doesn’t want to, and we don’t have to buy his pasta if we don’t want to. Personally, I always buy Napolina pasta and tinned tomatoes.


September 26th, 2013

Another foaming at the mouth homophobe that will complain that he was taken COMPLETELY out of context when he was quoted verbatim.


September 26th, 2013

A judgmental Italian? Say it ain’t so!

Ben In Oakland

September 26th, 2013

It’s not too difficult to boycott barilla, as I boycott Chik-Fil-A, carl’s junior,and quite a few others.

Sir Andrew

September 26th, 2013

There is no apology if it has the word “if” in it.

And speaking of children without a choice: Children also don’t get a choice when being born to idiots, morons and bigots.

Bose in St. Peter MN

September 26th, 2013

While based in Italy, Barilla wants to be global. They built a $120 million facility in Iowa in the 1990s to get around pasta tariffs.

So, it’s their option to be culturally incompetent and write off their LGBT-affirming customer base, but a pretty stupid option.


September 26th, 2013

Looks like he’ll get his wish.


September 26th, 2013

“Two men, one cart, fresh pasta. Figure it out.” If he doesn’t realize that pasta is a staple item in most gay homes, he has bigger problems than he knows.


September 26th, 2013

The Reuters article has some added info, including the interesting assertion that Barilla supports gay marriage –

Joseph Singer

September 26th, 2013

It’s interesting that people think that by uttering “if I have offended anyone I apologize” is so much BS and in fact is a non-apology.

Richard Rush

September 26th, 2013

Oh my, Guido must think his pasta is really special. Until now I would have said, “it’s not,” but now I’d say, “it’s become very special, but not in the way he assumes.”

Timothy Kincaid

September 26th, 2013


“I’m sorry you misunderstood me” is not an apology. It places blame on the listener, not on the one spewing hurtful nonsense.

And “I’m sorry, but…” followed by some excuse for why he said what he said (and would say it again) is also not an apology.

Barillo did both. He “apologized” if his comments “created misunderstanding” and followed up with a clarification that he would never have a same-sex couple because he’s oh so very pro-woman.


September 26th, 2013

Guido Barilla is a graduate of the Dan Cathy School of Public Relationsâ„¢. He was the valedictorian of his class.

Mens sana

September 26th, 2013

Well, now that’s really annoying. I checked my pantry and found five Barilla packages: two Angel Hair, and one each Rotini, Medium Shells, and Penne.

So, off to the market to restock!

Priya Lynn

September 26th, 2013

I never heard of Barilla before so its no problem for me to boycott.

The Lauderdale

September 26th, 2013

Well, I’m annoyed. Barilla has always been one of the more “convenient” brands in terms of what’s in the aisle, and I’m pretty sure I have some in my cupboard. What do we know about Prince and New World Pasta Co.?

Joseph Singer

September 26th, 2013

@ The Lauderdale:


September 26th, 2013

I love how he seems to imply that kids being adopted without a choice to straight couples is perfectly ok.


September 26th, 2013

Good to know about Wasa. No more.


September 26th, 2013

@Lord_Byron, he also seems to have conveniently forgotten that ALL of the children in orphanages and foster homes came from Mothers and Fathers and most ended up there because those mothers and fathers abused them and/or neglected them and/or abandoned them and the child had no choice in that either. In Basilla’s mind, when straight people adopt an unwanted child they are selfless heroes but when gay people jump through extra hoops to adopt unwanted children they are selfish villains.


September 26th, 2013



September 27th, 2013

avoiding Barilla’s will be easy. I only buy it when it is on sale, as there are plenty of other brands jut as good but usually cheaper. Wasa however is going to be harder to replace. hardbread is standard breakfast food here and Wasa is the most prominent brand, one of which I have 4 or 5 packages of in my cupboard right now. my wife eats it daily. But regardless, I will accept his challenge to buy another brand. I won’t “boycott” it though. I’m just doing as the company president requests.


September 27th, 2013

My new favorite pasta!

Richard Rush

September 27th, 2013

Perhaps this fight will become known as The Thrilla from Barilla.

enough already

September 27th, 2013

There is an exceptionally offensive article over on Slate about this right now. Basically, the author is arguing that we gays should just go back into the closet and shut the door, tight.

Personally, I don’t much care for Barilla dried pasta, there are so many better brands on the market and, when time allows, fresh pasta is my preference.

That said, it’s quite simple: He specifically asked me to stop buying his product. I consider that to be a reasonable request and one which I shall be happy to oblige.


September 27th, 2013

Something tells me that there are exponentially more gay kids being mistreated by hetero parents than the other way around.


September 27th, 2013

No child chooses its parents; not even children born to loving, heterosexual couples through ‘normal’ sexual methods. It is all luck of the draw. Some children are fortunate enough to be given a second chance in loving homes that choose them. So, for him to trash some of these homes because he disagrees with the ‘lifestyle’ of the parents is the height of narrow-minded ignorance. In fact, the more I think about it, the more I think he is suggesting something insidious, but has chosen not to spell it out.


September 27th, 2013

Link to Barilla “Contact Us” form:

I told them as a result of the comments made by Mr. Guido Barilla about people who are gay, Barilla products are suddenly leaving a very bad taste in my mouth…. ;)

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