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Barilla apologizes. Again. Kinda.

Timothy Kincaid

September 28th, 2013

Now Guido Barilla has released a video in which he non-apologizes for about the fourth time.

In case you need a transcript, it’s something like this:

Me. Me me me. Good guy, me. Me. Me. Always respectful me. Me. Me me me me me me. The reaction to me has made me unhappy me me. I’ll be listening to me me me and me and some good family groups. Oh, and also some of the people who are mad at me. Me.

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Richard Rush
September 28th, 2013 | LINK

Guido said, “Through my entire life I have always respected every person I’ve met, including gays and their families, without any distinction.”

A few days ago, Guido proved he is a bigot. Now he has proved he is a liar.

And he also proved he’s pretty dumb if he didn’t realize (before he originally opened his bigoted mouth) that there’s nothing so special about his pasta that people can’t easily find in other brands.

Next week I’m expecting the Christians That Are Like THAT to roll out their plans for Barilla Appreciation Day (BAD)

Kent
September 28th, 2013 | LINK

Now Barilla is just, outright, lying. There is no GLBT antidiscrimination policy for the company. Not even their huge plant in Ames, IA. Yet, they do protect all the groups that hate gays.

If you are gay and work for Barilla, you better be undetectable.

Soren456
September 28th, 2013 | LINK

I agree. He’s plain lying about his “respect” in the past. I say that because actual respect, just by itself, would have blocked the words that got him into trouble. He would never have thought that way.

Further, this isn’t an apology, it is a business strategy.

StraightGrandmother
September 28th, 2013 | LINK

What is that saying? If you screw with (the snake?) you get stung? You know the one I am thinking of but can’t remember completely.

This is no Chik-Fil-A, in that instance the owner stood by his remarks and the Christians poured out their dollars on him. Now what are the Christians going to do with Barilla? He’s walked back his comments. So he is sorta screwed, the gays won’t buy from him & the Christians are not gonna run to him now either. I would say he is royally screwed.

The only way he will get gay forgiveness is if he starts producing gay affirming advertising like Bertonelli (prolly spelled that wrong) is doing. Like actually ALL of his competition.
I think the BEST Twitter hashtag is not #BoycottBarilla but rather #PastaForAll

TampaZeke
September 28th, 2013 | LINK

And, in this video “apology”, he states that he’s never discriminated against ANYONE. Has he already forgotten what started all of this kerfuffle? It was when he proudly stated that HE WOULD DISCRIMINATE AGAINST GAY FAMILIES in his company’s ads. He also went one step further and stated that he doesn’t support gay people adopting but then he claims he respects gay couples and their rights. Being a screaming anti-gay bigot just doesn’t pay the way it used to. You can’t even soft-sell it the way you used to. What is the world coming to?

Ben in Oakland
September 28th, 2013 | LINK

SGM, I can’t say much about s rowing snakes, but there is always this…

Never mud wrestle with a pig. You only get dirty, and the pig loves it.

Ray
September 29th, 2013 | LINK

LOL, StraightGrandmother! #PastaForAll

dave
September 29th, 2013 | LINK

Why doesn’t he make a couple of ads with gay families in them!

Rob
September 29th, 2013 | LINK

Straight Grandmother-

If you mess with the bull, you get the horns….don’t know one about getting stung

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