June 5th, 2014
Bilerico Project learned the news on Sunday:
GOProud has been mired by several controversies since the departure of their founders. The group has bled donors since the widely reported departure of Jimmy LaSalvia from the Republican Party earlier this year. His departure was so loud, but it focused primarily on his shift of ideology and thus projected a new image onto the organization that he helped found.
Finding it difficult to continue without securing more funding, GOProud will be shutting down immediately – an homage to an era gone by. The shuttering is undoubtedly necessary as the organization’s full effectiveness has been tarnished.
The organization may rebrand and regroup later, but for now, the organization will no longer be functioning. Co-director Matthew Bechstein stated in an interview that the “brand is broken” and a rebrand is necessary.
To deflect a story alleging that the organization planned to shut its doors as part of a rebranding effort following years of financial woes and stagnancy, the organization took to social media to claim that “nothing could be further from the truth” and insist that “GOProud is not closing. It is growing.”
Except that it is, sort of:
“I posted what I had to on Facebook so I wouldn’t scare our members and thwart our fundraising efforts,” Executive Director Matthew Bechstein told Bilerico Project in an exclusive interview. “I wanted to mitigate a disaster.”
“We’re leaving GOProud behind and re-branding the chapters.”
While yesterday’s Facebook posting originally denied the report saying it was “misinformation” and the work of someone “that will stop at nothing to discredit our organization and its leadership team,” when presented with quotes he had made to Markle during a previous interview, Bechstein admitted that GOProud would soon cease to exist.
“There have been concerns among our members and investors about whether or not we can continue to grow and be effective without severing ourselves from past controversies,” Bechstein said in a separately emailed statement.
“The fact is, in order to continue promoting the conservative principles upon which this organization was founded, change is needed. One of the changes under discussion is a switch to a different legal type of organization – basic paperwork that requires dissolution and immediate subsequent reorganization. Technically, as some argue, this would be a legal closure,” he emailed. “But if it were to actually happen, it would only be momentary and certainly not the end of our organization.”
…Let me be clear, no matter what happens, our grassroots infrastructure and our daily activism will continue throughout any possible transition,” Bechstein said. “We do not plan to stop working. What has made this organization strong in the past is the support and devotion of our membership, I don’t expect that to waver in the future.”
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Prologue: Why I Went To “Love Won Out”
Part 1: What’s Love Got To Do With It?
Part 2: Parents Struggle With “No Exceptions”
Part 3: A Whole New Dialect
Part 4: It Depends On How The Meaning of the Word "Change" Changes
Part 5: A Candid Explanation For "Change"
Using the same research methods employed by most anti-gay political pressure groups, we examine the statistics and the case studies that dispel many of the myths about heterosexuality. Download your copy today!
And don‘t miss our companion report, How To Write An Anti-Gay Tract In Fifteen Easy Steps.
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