Today’s Agenda Is Brought To You By…

Jim Burroway

August 19th, 2016

From The Los Angeles Advocate, August 1968, page 28.

From The Los Angeles Advocate, August 1968, page 28.

Danny Combs, Groovy Guy 1968. (Photo by Pat Rocco, see Feb 9.)

Danny Combs, Groovy Guy 1968. Photo by Pat Rocco (Feb 9).

Who’s the grooviest guy in L.A.? “It’s about time we all settled this question, so let’s join in and find him,” proclaimed Sam Winston in kicking off The GROOVY GUY contest. Sponsored by the ADVOCATE and the HAYLOFT, the area-wide contest seeks to find the all-round attractive male from the standpoint of looks, build, and whatever else it takes to make The GROOVY GUY.

The final choice will take place at a gala pageant at the Hayloft on August 19. Any bar or combination of bars that wants to enter a candidate for the title may do so. Each entering bar may run a contest of its own or choose its entrant by any other method. They must make their choice by July 20, however. Each contestant will make appearances during August before the night of the pageant at the Hayloft and at his sponsoring bar. At the finals, each aspiring GROOVY GUY will parade before the judge twice once in a bathing suit and once in blue jeans and tee shirt.

The first contest in 1968 drew seven contestants and about 150 people to the Hayloft’s parking lot. (The bar itself was too small to handle the crowd.) Danny Combs won that year.The Advocate gushed:

Winner Danny Combs, who lives in Long Beach. is a fairly muscular young man with a 28-inch waist. He stands five feet nine inches and weighs 160 pounds. Other assets include blue-green eyes, a warm ready smile, and other things.

Contestants Bill Harris from The Klondike, Jamie Miller from Le Tomcat, Danny Combs, and Terry Gaffigan from The River Club hold raffle tickets. A member of the audience won a color TV.

Contestants Bill Harris from The Klondike, Jamie Miller from Le Tomcat, Danny Combs, and Terry Gaffigan from The River Club hold raffle tickets. A member of the audience won a color TV.

Combs was sponsored by The Patch, a bar that had undergone a bout of police harassment just two days earlier (Aug 17) and lived to tell about it. The 23-year-old model won a Groovy Guy Trophy and prizes including a trip to San Francisco with a night at the Ramrod, and a $25 gift certificate from a Los Angeles clothing store.

In 1969, the Los Angeles Advocate was renamed simply The Advocate and began national distribution. That year’s Groovy Guy contest was much larger, attracting 18 contestants and an audience of 1,500. That year was notable because organizers allowed same-sex dancing, which was still illegal at the time.  By 1971, the event was becoming so popular that other Groovy Guy contests started appearing in other cities across the U.S.

Souvenir program for the 1971 Groovy Guy contest.

Souvenir program for the 1971 Groovy Guy contest.

In 1972, the contest was moved to the Grand Ballroom of the International Hotel in Century City. Organizers added the Mr. Congeniality Award in an attempt to recognize “the whole man” and not just his physical attributes. That was about as successful as you would imagine it to be. By then, Groovy Guy had gotten so big that it had become too much of a distraction for the tiny Advocate staff. That was the last year for Los Angeles’ Groovy Guy, but not for the gay male pageant. Two other local gay publications took it over for 1973 and renamed it the Groovy Stud Contest (1973), then the California Groovy Guy Contest (1974-1977), then the Data Boy Pageant (1978, 1979), then finally the Super-Men Pageant (1980-1987).

[Other sources: “Where the Acton Is! The Groovy Guy Contest!!” The Los Angeles Advocate (July 1968): 2.

“Groovy Guy Pageant Scores.” The Los Angeles Advocate (September 1968): 3.

“Not Just a Body: Groovy Guy Contest to Stress ‘Whole Man’.” The Advocate (May 24, 1972): 7.]

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