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How ‘Love Won Out’ Is Promoted Through Local Churches

Daniel Gonzales

January 6th, 2008

The most visible sign Love Won Out is coming to your town is the billboard that generally goes up about a month before the conference date. I’ve long suspected LWO is also promoted from within local churches and now have confirmation of that. LWO’s website has undergone considerable re-tooling in response to the paradigm shift caused by the emergence of the Ex-Gay Survivor’s Movement.

It’s not part of that response but the LWO site now includes resources for local churches that wish to put together groups to attend/promote the event. See “Church Resources” on the LWO site here. Most interesting is a PDF checklist titled “Promotional Plan.” Checklist items include:

-“Put LWO information in your bulletin” on four consecutive Sundays prior to the event. A sample bulletin text is provided.

-“Dates to make introductory announcement from your pulpit” again on four consecutive Sundays prior to the event.

-“Let Dr. Dobson assist you in introducing LWO to your congregation by playing the promotional CD.”

-Brochures Focus will provide to put on information tables.

-At your next church staff meeting choose 5 staff/lay leaders “who need to hear this message.” [There’s something about that phrasing I find creepy.]

-Discounted group rates for organized groups of more than 10 people ($40/person, the regular advance rate is $50).

-Recruit members of your church to volunteer at the conference.

The most comical part is LWO’s continued paranoia about security. Following the item about recruiting volunteers is a note that reads:

“*PLEASE recruit only volunteers that you or your pastoral staff can personally recommend”



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