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Red Sox To Produce “It Gets Better” Video

Jim Burroway

June 4th, 2011

Sam Maden

The Boston Red Sox have announced that they will become the third Major League Baseball team to produce a video for the “It Gets Better” anti-bullying campaign:

We are proud of dedicated Red Sox fans like 12-year-old Sam Maden who have taken the courageous step of publicly standing up against bullying of LGBT youth,” said Susan Goodenow, Senior Vice President/Public Affairs and Marketing for the Red Sox, in a statement. “The Red Sox have frequently done PSA videos, or public service announcement videos, on important social issues. We are currently producing an “It Gets Better” video to support the It Gets Better campaign to stop bullying of LGBT youth and teen suicides. We hope that when it is released it will both reflect our continued commitment to be active participants in the community and help advance the efforts of Sam and others to stop bullying. Our team stands for respect and inclusion – there is no place for discrimination or acts of hatred in Red Sox Nation.”

The announcement came after 12-year-old Sam Maden started an online petition asking the ball club to produce a video. Maden began the campaign after his seventh-grade teacher asked him to come up with a project that could “make a difference” in the world. More than 9,000 fans signed the petition.

This announcement not only demonstrates the power of one person to make a difference, but it also shows that the BoSox can still beat the Yankees.



June 4th, 2011 | LINK

The SF Giants were the first, and the Chicago Cubs also announced they would do a video. The Red Sox may be the first American League team to do it, tho.

Jim Burroway
June 4th, 2011 | LINK

I thought “third” but somehow wrote “first.” Crushing deadlines are frying my brain.

June 5th, 2011 | LINK

There’s a petition on to get the San Diego Padres to also do an It Gets Better video. Please sign and pass the word on:

June 5th, 2011 | LINK

As a lifelong Red Sox Fan, I have had my heart broken too many times to count. Butthis rates up there with the 2004 World Series win as an Epic Win for the BoSox. I’m proud of them!

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