June 5th, 2012
For years folks like the American Family Association would get their undies in a bunch if some business would dare be somewhat civil to some gay person somewhere. And then they would protest and send postcards and threaten boycott and raise a stink. And then if the business backed down, they would declare victory and gloat. Even if the business ignored them and happened to be a smidgen less supportive in the next year, they would declare victory and gloat.
And in response, gay groups and gay people would inquire, “why do you hate us now?” And on it would go.
But it seems like Corporate America has come up with a solution, a strategy to break the chain of angry protest. Now when the American Family Association or some other nutcase whines, the CEO grabs a rainbow flag and the whole company dances a conga line singing, “We love the gays!”
Or something like that.
Take JCPenney. Anti-gays had a valid point that JCPenney kinda falls more into heterosexual middle-America red-state shopping than it really does for the gay folk. But they overplayed their cards.
When the American Family Association’s project, One Million Moms (which number far closer to ‘One’ than they do to ‘Million’), decided that America’s Big Ol’ Lesbian Sweetheart, Ellen Degeneres, was not wholesome enough for JCPenney, they insisted JCP fire her because she was “an open homosexual”. Forced to pick between the 2-3 million shoppers who tune in to Ellen every day or the half-dozen or so angry harpies who would actually boycott the store, execs yelled, “Dammit, Betty, get in here with my rainbow tutu and feather boa! It’s time for a Pride Parade around the office.”
Well, whether my imagined parade happened or not, JCP decided that they didn’t much want to hear from the Moms – so they blocked email coming from the American Family Association. And when Mothers’ Day came around, JCPenney decided it was time for not only lesbians, but lesbians who are moms (not a million, just two) to be featured. Just in case the OMMs missed the snub.
But the Moms evidently aren’t that bright. They just ratcheted up their noise-making. So finally Penney’s said, “Fine. Find us some gay men. Who are a family. With kids. And get a photographer – it’s almost Fathers’ Day. If they don’t get the point this time then they’re dumber than Rick Santorum!”
“But, but, but…” sputtered the Moms in response. “They’re promoting sin!” And then the nation, all 360 million (other than the Moms) collectively rolled their eyes and turned back to the booze commercial with the young ladies in bikinis.
And, of course, JCP isn’t alone. Macy’s is pissing off the Moms and has been doing so for a while. The Moms would picket but they’ve never been to a Macy’s and besides it sounds Jewish (and all them Jews are librullls anyway).
But on some level I can pity the Moms. Now it feels like Corporate America is just piling on. Like some bully that wakes up in an alternate universe and finds that the band geeks and math club now run the social scene, they must be hurt and confused. Especially after this ad.
One Hundred Percent. Sigh, it’s a sad sad day for the Moms.
In this original BTB Investigation, we unveil the tragic story of Kirk Murphy, a four-year-old boy who was treated for “cross-gender disturbance” in 1970 by a young grad student by the name of George Rekers. This story is a stark reminder that there are severe and damaging consequences when therapists try to ensure that boys will be boys.
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In 2005, the Southern Poverty Law Center wrote that “[Paul] Cameron’s ‘science’ echoes Nazi Germany.” What the SPLC didn”t know was Cameron doesn’t just “echo” Nazi Germany. He quoted extensively from one of the Final Solution’s architects. This puts his fascination with quarantines, mandatory tattoos, and extermination being a “plausible idea” in a whole new and deeply disturbing light.
On February 10, I attended an all-day “Love Won Out” ex-gay conference in Phoenix, put on by Focus on the Family and Exodus International. In this series of reports, I talk about what I learned there: the people who go to these conferences, the things that they hear, and what this all means for them, their families and for the rest of us.
Prologue: Why I Went To “Love Won Out”
Part 1: What’s Love Got To Do With It?
Part 2: Parents Struggle With “No Exceptions”
Part 3: A Whole New Dialect
Part 4: It Depends On How The Meaning of the Word "Change" Changes
Part 5: A Candid Explanation For "Change"
Using the same research methods employed by most anti-gay political pressure groups, we examine the statistics and the case studies that dispel many of the myths about heterosexuality. Download your copy today!
And don‘t miss our companion report, How To Write An Anti-Gay Tract In Fifteen Easy Steps.
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Anti-gay activists often cite the “Dutch Study” to claim that gay unions last only about 1½ years and that the these men have an average of eight additional partners per year outside of their steady relationship. In this report, we will take you step by step into the study to see whether the claims are true.
Tony Perkins’ Family Research Council submitted an Amicus Brief to the Maryland Court of Appeals as that court prepared to consider the issue of gay marriage. We examine just one small section of that brief to reveal the junk science and fraudulent claims of the Family “Research” Council.
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