NOM’s big dump update

Timothy Kincaid

July 5th, 2012

Few things are as exciting as clicking over to the Dump Starbucks and Dump General Mills pages to see just how many new signatures the National Organization for Marriage has racked up. Since our last report,

Dump General Mills now has 18,157 pledges to “look for substitutes” to General Mills brands. That’s up a whopping 154 people from just Tuesday. If this were a petition to get Sheriff Andy to let Opie join the baseball team, that would be astounding.

Dump Starbucks has 45,446 signatories, up 104 signatures since the 2nd. As this is an older boycott, the numbers are starting to level out and probably won’t get above 50,000 before the effort is removed from the web and everyone pretends it didn’t happen.

In comparison, 62,630 people signed a petition to get a Virginia athletic club to allow same-sex couples to register for family access to a swimming pool, and 269,884 people signed a petition to ask Citibank and Barclays to publicly condemn Uganda’s “Kill the Gays” bill. I don’t believe that either of these efforts got press attention or frantic emails sent out to ‘concerned citizens’.

I don’t just comment on NOM’s abysmal PR failures to mock them. I do so because it is important that media and legislators begin to understand that behind their hype and pretense is no substance.

If our community wanted to head up a campaign to boycott Starbucks “because they serve overpriced crappy coffee”, it would take little effort to find tons of people who don’t like Starbucks. But NOM’s moral franticness and hectic histrionic ‘protection of a sacred rite’ can barely scrape together half a hundred thousand. People just don’t support them. They just don’t care.

We may continue for a few more years to lose votes and polls. But the fire is gone, the passion is gone, and only a tiny fragment of the population is sufficiently opposed to marriage equality to type in their name in an online list.


July 5th, 2012

Awesomely well said.


July 5th, 2012

Ever since Gates has given $100,000 for marriage equality in WA, I keep begging them to boycott Microsoft. *chortle*


July 7th, 2012

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