Brian Brown’s MSU strategy

Timothy Kincaid

August 20th, 2012

I’ve enjoyed poking fun at the National Organization for Marriage boycotts of Starbucks and General Mills. The absurdity of Starbucks’ customer base suddenly deciding to forgo a mocha frappuchino because Brian Brown asked them to is laughable. So far they’ve not been able to get fifty thousand signatures on their Dump Starbucks site and their Dump General Mills is only half that.

But wacky conservatives play by a funny rule book. When their boycotts achieve nothing (which is always) they just Make Sh!t Up. After hearing from the American Family Association about their Disney boycott (is it still on?), you’d think that Walt’s frozen head is somewhere weeping. And the handful of men who call themselves One Million Moms insist that they are the reason that Playboy Club and GCB were not renewed for another season.

So why shouldn’t Brian follow suit?

Today, the National Organization for Marriage (NOM) announced that their protest of Starbucks is achieving results. “Starbucks supported same-sex marriage, saw their support from Republicans dwindle, missed sales projections, and watched the company lose $4.4 billion overnight and over $10 billion from their 2012 high,” said Brian Brown, NOM’s president. “While executives of publicly traded companies have had a wonderful time claiming that not supporting same-sex marriage hurts their employee recruitment and retention efforts, we now have a case study in how alienating millions of customers can directly affect the bottom line of a public company and damage shareholder value.”

Now I’m not exactly sure what Brian means. I think he is basing this claim on the publicly traded stock value on one day (I assume August 2); but if so it makes no sense to say that the company lost $4.4 billion or that this says anything about “the bottom line”. Of course, Brian could just be so astonishingly unaware of the difference between stock trading price and financial statements that he truly thinks that a drop in stock literally means that the company lost income.

Starbucks' stock price over the past year

As for Starbucks and the boycott, well there actually is some info on how that is going. Starbucks has released their quarter three results which pretty closely cover the period since NOM started their boycott:

Starbucks Corporation (NASDAQ: SBUX) today reported financial results for its 13-week fiscal third quarter ended July 1, 2012.

Fiscal Third Quarter 2012 Highlights:

Total net revenues increased 13% to $3.3 billion
U.S. comparable store sales increased 7%; Global comparable store sales increased 6%
Channel Development revenues increased 45% to $316 million
Operating income increased 22% to $492 million; operating margin expanded 120 basis points to 14.9%
EPS increased 19% to $0.43 per share, compared to $0.36 per share in Q3 FY11
Starbucks opened 231 net new stores globally, including its 600th store in mainland China, and its first stores in Finland and Costa Rica.

If those results reflect NOM’s boycott, maybe Lowe’s should consider renaming itself The We-Love-Gay-Marriage Company and send NOM a press release.

Lindoro Almaviva

August 20th, 2012

If those results reflect NOM’s boycott, maybe Lowe’s should consider renaming itself The We-Love-Gay-Marriage Company and send NOM a press release.

and Best Buy and Menards as well


August 20th, 2012

See next post re NOM lies.

Richard Rush

August 20th, 2012

Here is a challenging question: When was the last time that NOM issued a statement that was actually true?


August 21st, 2012

I saw this earlier and it was thought that the claim of the loss is due to the projected growth of the comany and that it did not meet it’s growth expectation. Brown considers THAT a lss, even though they went up in sales by quite a bit.

Also most fast food chains didn’t meet expectations, and the drought and worries about how it will affect these companies is also reported to be part of the issue.


August 22nd, 2012

Brian Brown’s numbers are entirely realistic:

$10,000,000,000 lost revenue divided by 50,000 supporters (roughly) = $200,000 lost revenue per customer.

I think it’s obvious that each of the people who signed NOM’s boycott pledge were spending $200,000 a year at Starbucks.

Why, it’s 6:42am here and I myself have already spent $800 at Starbucks today.

Leave A Comment

All comments reflect the opinions of commenters only. They are not necessarily those of anyone associated with Box Turtle Bulletin. Comments are subject to our Comments Policy.

(Required, never shared)

PLEASE NOTE: All comments are subject to our Comments Policy.


Latest Posts

The Things You Learn from the Internet

"The Intel On This Wasn't 100 Percent"

From Fake News To Real Bullets: This Is The New Normal

NC Gov McCrory Throws In The Towel

Colorado Store Manager Verbally Attacks "Faggot That Voted For Hillary" In Front of 4-Year-Old Son

Associated Press Updates "Alt-Right" Usage Guide

A Challenge for Blue Bubble Democrats

Baptist Churches in Dallas, Austin Expelled Over LGBT-Affirming Stance

Featured Reports

What Are Little Boys Made Of?

In this original BTB Investigation, we unveil the tragic story of Kirk Murphy, a four-year-old boy who was treated for “cross-gender disturbance” in 1970 by a young grad student by the name of George Rekers. This story is a stark reminder that there are severe and damaging consequences when therapists try to ensure that boys will be boys.

Slouching Towards Kampala: Uganda’s Deadly Embrace of Hate

When we first reported on three American anti-gay activists traveling to Kampala for a three-day conference, we had no idea that it would be the first report of a long string of events leading to a proposal to institute the death penalty for LGBT people. But that is exactly what happened. In this report, we review our collection of more than 500 posts to tell the story of one nation’s embrace of hatred toward gay people. This report will be updated continuously as events continue to unfold. Check here for the latest updates.

Paul Cameron’s World

In 2005, the Southern Poverty Law Center wrote that “[Paul] Cameron’s ‘science’ echoes Nazi Germany.” What the SPLC didn”t know was Cameron doesn’t just “echo” Nazi Germany. He quoted extensively from one of the Final Solution’s architects. This puts his fascination with quarantines, mandatory tattoos, and extermination being a “plausible idea” in a whole new and deeply disturbing light.

From the Inside: Focus on the Family’s “Love Won Out”

On February 10, I attended an all-day “Love Won Out” ex-gay conference in Phoenix, put on by Focus on the Family and Exodus International. In this series of reports, I talk about what I learned there: the people who go to these conferences, the things that they hear, and what this all means for them, their families and for the rest of us.

Prologue: Why I Went To “Love Won Out”
Part 1: What’s Love Got To Do With It?
Part 2: Parents Struggle With “No Exceptions”
Part 3: A Whole New Dialect
Part 4: It Depends On How The Meaning of the Word "Change" Changes
Part 5: A Candid Explanation For "Change"

The Heterosexual Agenda: Exposing The Myths

At last, the truth can now be told.

Using the same research methods employed by most anti-gay political pressure groups, we examine the statistics and the case studies that dispel many of the myths about heterosexuality. Download your copy today!

And don‘t miss our companion report, How To Write An Anti-Gay Tract In Fifteen Easy Steps.

Testing The Premise: Are Gays A Threat To Our Children?

Anti-gay activists often charge that gay men and women pose a threat to children. In this report, we explore the supposed connection between homosexuality and child sexual abuse, the conclusions reached by the most knowledgeable professionals in the field, and how anti-gay activists continue to ignore their findings. This has tremendous consequences, not just for gay men and women, but more importantly for the safety of all our children.

Straight From The Source: What the “Dutch Study” Really Says About Gay Couples

Anti-gay activists often cite the “Dutch Study” to claim that gay unions last only about 1½ years and that the these men have an average of eight additional partners per year outside of their steady relationship. In this report, we will take you step by step into the study to see whether the claims are true.

The FRC’s Briefs Are Showing

Tony Perkins’ Family Research Council submitted an Amicus Brief to the Maryland Court of Appeals as that court prepared to consider the issue of gay marriage. We examine just one small section of that brief to reveal the junk science and fraudulent claims of the Family “Research” Council.

Daniel Fetty Doesn’t Count

Daniel FettyThe FBI’s annual Hate Crime Statistics aren’t as complete as they ought to be, and their report for 2004 was no exception. In fact, their most recent report has quite a few glaring holes. Holes big enough for Daniel Fetty to fall through.