Minnesota for Marriage, the group fighting to deface that state’s constitution with the stain of discrimination, has released this ad today predicting that if Amendment 1 fails — which, if it did, nothing in Minnesota would change — but if Amendment 1 fails, next thing you know they will be teaching homosexuality in schools. Massachusetts’ David Parker is the face of this ad. He’s the guy who failed in his demands that he be given advance notice each and every time his son might be exposed to anything related to marriage and gay families — even if it was just a classmate reading an essay about her two mommies for Mother’s Day.
Minnesota for Marriage are running this ad because this message has proven to be very effect in past campaigns, particularly in Maine and California. This has become an essential campaign tactic for our opponents. They know two things: 1) they know that most voters are more motivated to on something according to how it affects them personally over how it affects other people abstractly (and anyone who is someone else is always an abstraction), and 2) very few voters actually care personally about same-sex marriage, but they do care much more personally about what is happening in their schools. Those two reasons taken together are why these ads are so effective. It changes the topic from something very few people personally care about to another topic that they do personally care about.
I argued last year that because we knew this was coming — we did know it was coming, right? – we needed to either come up with a response or go home. So I don’t know about you, but I’m on the edge of my seat to see what marriage equality proponents have come up with to blunt this. They’ve had four years to prepare, so I’m sure it’ll be good.