It appears that a boycott of either Stoli or the games in Sochi is unlikely to affect real change in Russia. On top of that, athletes competing in the games can’t, according to IOC rules, wear rainbow shirts, pins, etc. So, what to do? Why not something more subtle but ultimately more powerful, an image that would be broadcast silently across the globe, an unmistakable, but politically neutral act: same-sex hand holding. Regardless of orientation, athletes from around the world can grab the same-sex hand next to them and hold it. While waiting for their turn on the slopes or the bobsled or while receiving their medals — regardless of nationality or orientation, this is something all athletes in the games can do and it would be difficult for the IOC to do anything about it. It’s not a kiss or an obvious political sign, it’s just two people, of the same sex, holding hands.
What better way to show solidarity with lgbt teens across Russia and the world? It’d make for some pretty great images that could go viral across the globe.