March 16th, 2012
Please note that the opinions expressed in this article are the author’s and do not necessarily reflect the opinion of all contributors to Box Turtle Bulletin.
Update: OnMillionMoms has posted a new alert claiming that “most of last week’s sponsors…did not sponsor this week’s episode.” While the reasoning behind any change in advertising is unclear, GCB’s ratings did drop from 7 million to 6.33 million viewers and to a share of 5 in the 18-49 demographic. By comparison, the highest rated show last Sunday evening was “Once Upon a Time,” which attracted 8.6 million viewers and an 8 share of the coveted 18-49 demographic. Given the content of “Once Upon A Time,” which includes witchcraft, murder and adultery, I’m surprised OMM hasn’t targeted it as well. However, since the show does not poke fun at the hypocrisy of the religious right, maybe I shouldn’t be so surprised…
One million moms are on the march again. Well, not literally.
The conservative group OneMillionMoms (OMM) has abandoned its unsuccessful attempt to oust Ellen Degeneres as the spokesperson for JC Penny, targeting the advertisers for ABC’s new hit show, “GCB.”
According to the group, “OMM is disgusted with the new program…which is blasphemy at its worst! It is based on the book “Good Christian B*tches”…[and]…blasphemes God…”
Blasphemy is the act of speaking sacrilegiously. If the definition fit, OMM would have good reason to target GCB. Freedom of religion is a human right that should be protected from defamation, whether Christian- or any other faith-bashing.
However, the devil is in the details for the fundamentalists at OMM, who are missing a critical difference: GCB does not mock Christians. It mocks those who blaspheme Christianity, abusing it as a justification for hypocrisy.
This may be hitting too close to home for OMM, a subgroup of the American Family Association (AFA), an organization on the “frontlines [sic] of America’s culture wars.”
Labeled a hate group by the Southern Poverty Law Center, the “sins” perpetrated by AFA’s spokespeople include calling Islam “the spirit of Satan,” claiming that “homosexuality gave us Adolf Hitler,” and stating in a recent Twitter post that efforts to mandate insurance coverage for contraception are “totalitarianism on hormones.”
Like the wealthy characters in GCB, the AFA ignores the commandment to “love thy neighbor” in exchange for a religion that not only justifies defamation, but also is very profitable. AFA reported over $19 million in revenue in 2010.
ABC is clearly luring its “Desperate Housewives” audience with a neighborhood populated by wealthier, Texas socialites. These ‘Christians’ are still angry about how they were treated in high school by Amanda, the protagonist, who returns home to live with her mother after her Ponzi-scheming, adulterous husband dies.
This “come to Jesus” experience converts Amanda to a life that honors real moral values like supporting her children through hard, honest work—even if it’s in a Hooters-like restaurant called “Boobylicious.”
Despite Amanda’s genuine efforts to make amends, her neighbors respond with anything but forgiveness. Altered by plastic surgery and dressed in the finest stereotype of gold-plated, gun-wielding, Texas couture, these characters use Bible verses like bullets to rhetorically inflict vengeful wounds that, while not mortal, are always aimed at the heart.
The Lord saith “vengeance is mine,” but these Texans have selectively forgotten that verse, which is precisely the point.
Trading gun for Bible verse slinging, the ladies attempt to “out-Christian” each other, leading to outrageous displays of hypocrisy. For example, After Amanda revealed during ‘prayer’ before the congregation that Boobylicious is actually owned by Carlene, GCB’s villainess, Carlene is too bedridden with embarrassment to attend church the following Sunday.
Holding his Bible, her husband offers spiritual support. “There is nothing in this book that says you can’t own a boobie bar.” Paraphrasing Proverbs 31, he continues, “You are a virtuous woman, priceless beyond rubies.”
After a friend offers to sing this week’s choir solo in her place, Carlene is far more motivated to go to church, jumping out of bed and yelling for her maid, “Carmelita get in here! The show must go on! Where are my rubies?”
While OMM is blind to its hypocrisy, the abuse of religion that occurs at the intersection of faith, money, and politics is obvious to many Americans and to GCB’s heroine. “God, she’s such a Pharisee,” laments Amanda, comparing Carlene to the legalistic religious leaders chastised by Jesus.
“Well, someone’s been reading her new testament,” replies her mother.
“No, I just googled ‘hypocrisy,'” quips Amanda.
As the series progresses, I think Amanda will continue to struggle with what it means to be a real Christian, while Carlene demeans salvation into an excuse for behavior that is anything but loving.
In the mean time, OMM continues to target the show’s advertisers. In a recent update, the group claimed “victory,” including a purported direct quote from Kraft foods. “Philadelphia [cream cheese] has decided to pull its advertising from GCB … We have received complaints from consumers and their opinions about our advertising are important to us.”
However, Kraft’s response to a GCB supporter was entirely different. “The brand has decided to redirect advertising to other programs with an established audience…. [T]his decision was not linked in any way to the content of this particular show.”
So much for the commandment to not bear false witness.
GCB puts religious hypocrisy on display before over 7 million viewers, according to the show’s latest ratings. Perhaps that’s the real reason OneMillionMoms is so upset. GCB lifts the proverbial choir robe worn by these modern-day Pharisees, and what’s underneath ain’t pretty.
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Prologue: Why I Went To “Love Won Out”
Part 1: What’s Love Got To Do With It?
Part 2: Parents Struggle With “No Exceptions”
Part 3: A Whole New Dialect
Part 4: It Depends On How The Meaning of the Word "Change" Changes
Part 5: A Candid Explanation For "Change"
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