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NOM Looking for “Glamorous Non-Cognitive Elites”

Jim Burroway

March 27th, 2012

You know, one of the simpler joys of the NOM document dump is that you can read it and read it and read it — Oh, I don’t know, how many times? — and still overlook gems like this:

Hollywood with its cultural biases is far bigger than we can hope to be. We recognize this. But we also recognize the opportunity – the disproportionate potential impact of proactively seeking to gather and connect a community of artists, athletes, writers, beauty queens and other glamorous non-cognitive elites across national boundaries. (This is applying the Witherspoon and IAV model to non-intellectual elites.)” [Emphasis added by GLAAD]

“Beauty queens.” Does that remind you of anyone?



March 27th, 2012 | LINK

Haha, I am struggling to understand what “non-cognitive” means, it is merely non-intellectual or is it about getting people to think with their genitals (instinct reaction)?

Van O
March 27th, 2012 | LINK

Oh my goodness, this is a huge scoop. So NOM’s market is the “non-cognitive elite” — or just the “non-cognitive.”

Don’t want peoples to do no them thar thinkin’!!!

Or: We need some not too bright role models for our base or prospective base to relate to! (Prejean! Palin! Balloon Boy’s dad!)

This seems very damaging to me. But maybe that’s just my brain talking.

Ben in Oakland
March 28th, 2012 | LINK

Van, if you want to be a no cognitive belief, please believe everything you think.

Ben in Oakland
March 28th, 2012 | LINK

Ack. That didn’t come out right. Please believe everything you think.

I am so nota cognitive elite at 7 in the morning.

March 28th, 2012 | LINK

That is just another statement revealing NOM’s breathtaking level of inanity.

Chuck Mielke
March 29th, 2012 | LINK

It’s an interesting statement of a rather scary strategy. While very few people are real intellectuals, everybody believes that s/he is “no dummy.” Yet, the NOM strategy recognizes that so many non-dummies believe what attractive or popular people say. The distinction between attractiveness/popularity and leadership is very narrow. I want to believe that the US population is, as a whole, catching on to the blatant fear-mongering of the extreme right, and they’ve begun to resist it. This move by NOM to recruit “the beauty elite” for their propaganda may be the beginning of the right’s recognition that fear-mongering has lost its power. (On the other hand, the anti-equality cartoons used in Anchorage suggest otherwise.)

Graham Shevlin
March 30th, 2012 | LINK

What the hell is a “non-cognitive celebrity”? Is this lobbying-speak for “absolute moron” or merely “useful idiot”? Inquiring minds want to know…

Timothy Kincaid
April 1st, 2012 | LINK

My daydream interview is that someone ask America Ferrera about the marriage equality and have her say, “those who oppose gay marriage have never tried to explain their position to me. I dont know if I’m not glamorous enough or too cognitive.”

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