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Tony Perkins joins NOM’s big dump

Timothy Kincaid

September 12th, 2013

It’s been a while since we’ve discussed NOM’s Dump General Mills project (it just seemed the kind thing to do). But now there’s news to report.

Back in July 2012, the National Organization for Marriage (theirs, not yours) decided that they would boycott General Mills due to its opposition to an anti-gay marriage amendment in Minnesota. They asked for concerned Americans to pledge to “look for substitutes” to General Mills products.

NOM held a publicity event and the American Family Association pushed the project on their “news” network, and immediately Dump General Mills got 14,000, then 18,000 and then as many as a stunning 23,054 by mid July. And we stopped counting at that point.

But now that more than a year has passed, they’re back in the news. Now Tony Perkins has become a part of NOM’s big dump. (FRC)

At Betty Crocker, the only thing they’re mixing up is their priorities. Hi, I’m Tony Perkins of the Family Research Council in Washington, D.C. If you ask conservatives, Betty Crocker’s latest promotion is a recipe for disaster. This summer, the famous dessert line decided to jump on the same-sex “marriage” bandwagon-and bring cakes to celebrate. In Minnesota, where parent company General Mills is headquartered, Betty Crocker decided to donate wedding cakes to the first homosexual couples who exchanged vows on the first day that counterfeit marriage was legal. “Betty celebrates all families,” said manager Laura Forero. “We don’t want to be old fashioned,” the company explained. Unfortunately for General Mills, the majority of Americans think natural marriage is anything but old fashioned. And they’ve made it tough on companies like Target, Starbucks, and JC Penney who disagree. Know where your money is going. When you’re at the store, think outside the Betty Crocker box! For a full list of products that are undermining marriage, check out

With Perkins’ tremendous influence over the nation’s cereal buying habits, the Big Dump is likely to heap high. But so as to truly measure Tony’s impact, let’s see where they are today.

Clearly NOM has really made a push, because since last year they’ve added 3,393 names to the pile, for a staggering total of 26,447. Numbers like that strain the imagination. Why, that’s nearly a quarter of the population of Broken Arrow, Oklahoma. It’s more than half the number of people in the US who bought a Yugo in 1987. It’s astonishing that General Mills does not quake at the notion that one-fortieth of a million people have pledged to see if their grocery store has a bargain-brand substitute for their usual purchases.

But undoubtedly, now that Tony’s on board, he will really make a difference. With his help, I’m sure NOM will be able so squeeze out support that will make NOM’s Big Dump truly colossal, perhaps record breaking. Look out, General Mills, because with Perkins’ help, NOM with be able to really apply pressure.

We will, of course, let you know how it all comes out.



David in the O.C.
September 12th, 2013 | LINK

“Betty Crocker decided to donate wedding cakes to the first homosexual couples who exchanged vows on the first day that counterfeit marriage was legal.”

Counterfeit marriages, huh? Yeah, I’ll be sure and tell that to Newt’s 2nd adulterous wife; or perhaps Rush would like his 4th “till death do us part” wife to chime in about counterfeit marriages?

As for the boycott… yeah, it’s totally laughable and pathetic. These hate-mongers are literally talking to themselves.

September 12th, 2013 | LINK

I welcome stuff like this. First, General Mills is not going to notice. Second, the more Perkins — or even better, Matt Barber or Linda Harvey or Brian Brown — sound off, the more people lean toward our side. After all, most people do recognize hate speech when they hear it.

September 12th, 2013 | LINK

Time to order some General Mills products. …yep!

September 13th, 2013 | LINK

First, if a marriage is legal, it is not counterfeit. Those are contrary terms. Second, “natural marriage” is not natural. Biblically, a wife was the property of her husband. Even until a couple of hundred years ago, most marriages were arranged, often with the bride and groom having never met. Through most of history, marriage was about property rights, who had the right to inherit. Today’s concept of marriage didn’t exist.

September 13th, 2013 | LINK

John, not to mention “natural” for whom? I must say committing to a man I love seems far more natural to me than trying to be in a relationship with a woman.

I think this brief paragraph is a hilarious exercise in trying to find euphemisms that stick; looking for the right combination of exaltation and denigration that makes straight relationships look desirable at the expense of gay relationships. What we get is meaningless gibberish that tries to draw distinctions where no significant differences exist. There could probably be a lengthy commentary just on the psychology behind that effort.

Adam B
September 13th, 2013 | LINK

“Unfortunately for General Mills, the majority of Americans think natural marriage is anything but old fashioned.”

And yet, national polls, including a poll in July of this year, shows that 54% of Americans support gay marriage. And that number keeps increasing.

Whenever I’m said, I just think about how frustrating it must be for these people, who were on top of the world just a few short years ago. They used gay marriage as a wedge issue to get people to the polls. There was talk of a Constitutional Amendment.

And every since then, the tide has been turning. Slowly at first, but with increasing momentum. They’re losing state by state. They try to repeat the same arguments over and over again, and their base has stopped caring or is dying off.

How sad it must be to devote your entire career to cause, only to realize that not only are you on the wrong side of history, but are just so increasingly irrelevant and impotent, as evidenced by this pathetic failure of a boycott.

That’s the kind of thought that keeps me grinning ear to ear.

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