Exodus International Ponders New Message To Save Itself from Bankruptcy
November 30th, 2011
That’s according to Ex-Gay Watch’s David Roberts, who learned of a “secret conference” held in New York in November to explore ways to keep Exodus International from going under. Exodus is saddled with enormous debt due to the purchase of their office building in 2007 at the peak of the real estate bubble, and like most non-profits, they are experiencing a sharp downturn in donations. According to Roberts, anonymous sources told him that the emphasis at this conference was on exploring ways to make Exodus more “donor accessible” — in other words, upgrades to Exodus’s fundraising programs and mechanisms. But discussions on possible turn-around plans weren’t limit to just money:
Chamber’s apparently wishes to “re-brand” Exodus into something more palatable to those with funds to give, and the general public alike. According to our sources, Chambers said that “everything is on the table.” That everything apparently includes the possibility of his resignation. It was also clear from the meeting that this is their last resort, their “Hail Mary” so to speak — they’ve tried everything else. Indeed, it seems certain that Chambers would have made pleas to anyone he knew with money before taking this drastic action. And we’ve all seen the odd inconsistencies apparent in their public face. Exodus is an organization fumbling for a solution.
Chambers mentioned how struck he was by the response to John Smid’s recent change in direction, particularly his apology. He seems to think that doing something similar might be one way that Exodus could gain some positive attention. Don’t forget, everything is on the table. We have confirmed that Smid has been in contact with Chambers recently, and has plans for more discussions in the future. It has been our understanding that there is no love lost on Smid by Chambers, so any future corroboration would likely have a more practical basis.
Exodus has flirted with the idea of retooling its message before. The main message that Exodus promotes is that changing from homosexuality to heterosexuality (however loosely defined) is possible. But more recently, an underlying theme has emerged among those who are more embedded in the ex-gay movement that “the opposite of homosexuality isn’t heterosexuality, it’s holiness.” Chambers has been giving variations on that theme since at least 2007. He surprised supporters and critics alike in 2009 when he told the Los Angeles Times, “By no means would we ever say change can be sudden or complete.”
And yet this is a long way from the direction that John Smid has taken since stepping down as Executive Director of the Memphis-based residential ex-gay program Love In Action. Smid now says that he “never met a man who experienced a change from homosexual to heterosexual,”, and he also now says that same-sex relationships can be “a faithful gay relationship that is truly, in their experience, a great blessing to their relationship with Christ.” He has also offered a generalized apology (although some former clients are skeptical that the apology alone is sufficient), all of which points to a dramatic transformation for him. It’s doubtful that Exodus would be able to pull off a similarly dramatic change and still keep its relationships with the network of Evangelical churches that it has built over the past several years.
Another possibility, instead, may be a stunt that was recently attempted by Richard Cohen’s International Healing Foundation. They recently underwent a rebranding of their own, which included a very see-through thin “apology” and a new (and expensive) program they called “Coming Out Loved.” Cohen claimed his new initiative would be “the catalyst of true tolerance, real diversity, and equality for all,” and that “IHF staff will assist anyone who is conflicted about their sexuality and other challenging issues that arise for many in the gay community.” But a quick review of their web site— still at “changeispossible.org” — shows that he is still peddling his own ex-gay messages, including his 2007 book Gay Children, Straight Parents which describes his twelve-step program, complete with hugging, to turn gay children straight. Any attempt by Exodus International to try to pull off that kind of a stunt will be seen through quite quickly.
Exodus will conduct its annual leadership conference in January. Roberts expects that if any changes will be announced, it will happen then, and adds:
“In the coming months when you hear of changes from Exodus, or some event that seems heartfelt and spontaneous, or whatever this re-branding may eventually consist of, remember what got the ball rolling — money.”